[This is a sponsored article with Simplify.]
Monthly Internet expenses can be costly, especially for small businesses where its bandwidth may not be fully utilized or, in most cases, exploited by those who need to work.
Some big coffee chains make the most of their WiFi users by asking for their email address and contact details, but Simplify offers another solution.
They offer an internet bandwidth sharing service that turns any company that provides WiFi into an internet service provider for their customers.
Let me explain. Simplify Smarter WiFi is a peer-to-peer internet sharing platform that basically allows you to sell your WiFi bandwidth to other Simplify app users.
Your customers just have to pay for what they use, and you get cash back to reduce some of your internet bill.
But public places offer free Wi-Fi… right?
Yes, it’s free in some places, so why should people start charging for Wi-Fi?
To answer this, we interviewed Simplify CEO Yen Pei Tay. He said: “Using free and open Wi-Fi carries absolute cybersecurity risks, especially when Wi-Fi providers have to give out their Wi-Fi security keys to the public.
“Simplify applies its own proprietary double encryption mechanism to further protect WiFi credentials, making them difficult to crack.”
He also added that Simplify does not store or transfer passwords for WiFi, similar to Payment Card Industry (PCI) standards for managing our credit card data online.
Well, as they say, nothing in life is free.
How Simplify Smarter WiFi works
You may recall my colleague Rikco’s review of the product in 2020, and his experience with setting up Simplify was straightforward. This requires these steps:
- Create an account using your Google or Facebook account
- Link your bank account to receive your payments (Stripe is now also supported)
- Configure your WiFi hosting session by entering your router’s MAC address, then a Simplify Smarter WiFi name and password will be generated for you
- Have your customers download the Simplify app and connect to your Simplify WiFi network
- Start earning daily cashback
Now the fifth step is the most fun because for every 1 GB of internet your customers use, they only pay 1 RM. Simplify takes a 20% discount, so you essentially earn RM0.80 for every GB of internet sold.
How Smarter WiFi can help businesses
Say you run small establishments like a quaint cafe, homestay, or salon, you can offset part of your Wi-Fi bill by letting customers pay for the Internet they use.
In return, you can lower the prices of your offers since the cost of the Internet is not integrated into the price of the products.
Customers who don’t need to use Wi-Fi enjoy a more affordable experience, while customers who need internet access only have to pay for what they use.
To put into perspective how much you can reduce your bill if you sell your internet, take this hypothetical scenario as an example:
Your unlimited fiber package costs you RM99 per month, and a customer stops by your cafe for lunch and to binge-watch half a season of squid game In one time. Since each episode is about an hour long, it uses 3GB of your internet connection per episode if watching in HD.
And if he watches the last five episodes of the show (episode 8 is only 30 minutes long), that customer will have to pay RM13.50.
RM10.80 of that goes to you (80%), which is almost 11% of your monthly internet bill.
Yen Pei told us that the highest amount of cashback earned in a month by a Simplify reseller was RM778, so you can technically get your money back if your business has enough foot traffic.
Set it up in a dorm full of bored college students and your little ISP business can potentially reap a decent amount of moolah.
An easy way to start selling your internet
If you don’t have your own router or internet subscription, you can also choose to get the starter pack from Simplify which includes a Huawei 4G Router 3 Pro which comes pre-installed with the Smarter WiFi already configured, saving you the hassle of go through the configuration processes mentioned above.
This portable router is as thin as two 2B pencils and is capable of producing dual-band frequencies of 2.4 Ghz and 5 Ghz. The device is also capable of recording download speeds of up to 400 Mbps on 4G+ connections, which is much faster than the free wifi offered by some chain stores.
To use the router, simply plug it into a power source, insert a nano-SIM card that carries data, and ask your customers to scan the QR code linked to your router.
According to the Simplify product team, the router can support up to 64 devices connecting to it at the same time.
We asked Shir Ley Chan, Customer Success Manager at Simplify, to give us examples of real businesses using the Simplify Starter Pack and she mentioned Soymi, a traveling food truck company that relies on the portability of the router to provide internet to its customers.
Then there’s also Nasi Vanggey Ipoh who appreciate that they no longer need to write down WiFi passwords on pieces of paper for their customers who can instead connect to the network using the Simplify app in place.
If you’re worried about the router’s security, the product team also pointed out that the device is SIRIM certified and its cybersecurity features have been validated by a security penetration test conducted by Klynveld Peat Marwick Goerdeler (KPMG) .
Dictionary time: KPMG is a global audit, tax and advisory firm that also provides cybersecurity advice as part of its risk management advisory portfolio.
The Starter Pack is currently available at a promotional price of RM499, and you can get it from Shopee’s website or Simplify (3 month installment plans are available with 0% interest through Atom, hoolah or myIOU) .
Alternatively, you can also hire a starter pack from just RM98 per month, which comes with unlimited data plans from Celcom, DiGi or Maxis.
- Learn more about Simplify here.
- Read more about what we wrote about Simplify here.