Kuo: AirTag deliveries keep growing since launch


Analyst Ming-Chi Kuo is back with another prediction, this time on AirTag, Apple’s item tracker. According to him, although the company has not provided too much information about the product since its launch a year ago, the shipment has gradually increased, which could eventually lead to a second generation of item trackers.

As shared by Kuo on a Posting on Twitter, AirTag’s shipment estimates are expected to reach around 20 million and 35 million units in 2021 and 2022, respectively. He says:

AirTag, which hasn’t received much attention, has steadily increased shipments since its release. AirTag’s shipping estimates reach around 20 mins and 35 mins worth of units in 2021 and 2022, respectively. if AirTag shipments continue to grow, I believe Apple will develop the 2nd generation.

With that in mind, we could possibly see the announcement of a second generation. Although the AirTag was designed to help users track keys, headphones, backpacks, luggage, etc., 9to5Mac highlighted several stories that people were using this product to stalk and dress people up.

Since the AirTag’s original release a year ago, Apple has made several improvements via firmware updates to address these issues. The item tracker now plays a sound faster if it’s far from the original owner, or even alerts someone who might be wearing an AirTag that doesn’t belong to them.

Apple even launched an Android app to help smartphone users find out who an AirTag is from and teach them how to turn it off.

For a second generation, analyst Ming-Chi Kuo does not specify what Apple could prepare. Personally, my four AirTags batteries work well, even though they are over a year old. For a new model I think Apple could try to be more upfront with anti-harassment features, louder speakers, and who knows, tweak its design so it can be added to a personal item without additional accessory.

If you are looking to buy item tracking, you can find it here and its accessories here.

Do you think that Apple could launch the second generation of this product? What would you like to see on AirTag 2?

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