SEVEN and FOXTEL complete richest ever Australian sports rights deal with AFL

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The partnership between Seven, Foxtel and the sports code has officially extended until 2031.

Seven and foxtel confirmed today that they have jointly obtained the AFL media rights from 2025 to 2031.

The total deal spans seven seasons from the 2025 season through the end of the 2031 season and will provide footy with a financial return of $4.5 billion in cash and consideration.

Broadcast live and free-to-air nationwide free-to-air via Channel 7 and the 7plus streaming platform will be AFL on Thursday nights, Friday nights, selected Saturday nights, one Sunday afternoon match per round, Marquee matches, the Brownlow Medaleverything AFL Finals and the AFL Grand Final.

The first 15 rounds of the AFL Premiership season will include Thursday night matches on the Seven Network and for the first time on the 7plus streaming platform.

The Seven Network will still show Saturday night matches in the final eight rounds of the season home and away.

All marquee matches will be live and free (Dreamtime, Anzac Eve, Anzac Day, Good Friday, Easter Monday and Queen’s Birthday) plus at least three additional marquee matches – such as the season opener and Queen’s Birthday Eve.

Broadcast live on Foxtel and Kayo will be every single AFL / AFLW home and away game, every Toyota AFL / NAB AFLW Final (except the Toyota AFL Grand Final), every pre-season game – and all with their own fox foot commentary teams.

Foxtel/Kayo will own the first eight rounds of each AFL season on Saturday, broadcasting all games exclusively live in all time slots except Anzac Eve, Anzac Day and Dreamtime should they fall on a Saturday.

Foxtel/Kayo will also broadcast all AFL events including the AFL Draft and award nights (excluding Brownlow).

The AFL continues to have full control of match production, including the AFL Grand Final scheduling time.

Outside of Victoria, the match involving the home team will be broadcast live in the local market on the Seven Network and 7plus streaming (with the exception of some selected matches which will be shown on tape delay). All Free to Air games are mirrored and available on 7plus streaming in all local markets.

At least 30 NAB AFLW home and away matches, NAB AFLW Finals and NAB AFLW Grand Final will be live and free on the Seven Network and 7plusl with local market substitution rules. ALL NAB AFLW games and events will also be broadcast on Foxtel and Kayo.

Through this new agreement, Telstra will build on its investment in Marvel Stadium and expand on innovation and our digital offerings through the AFL/AFLW apps and 18 club websites.

Seven will also retain the rights to the Brownlow Medal and the AFL Grand Final.

Foxtel will be hosting a new Super Saturday on Fox Footy, which will see them exclusively host every match of the first eight rounds.

Starting in 2025, popular commentary and award-winning production from Fox Sports will be available on all games, including alternate commentary streams, acclaimed graphics innovations and extended digital highlights.

Seven West Media’s (SWM) 7plus will provide a full set of guaranteed digital rights with this renewal.

The 7plus AFL hub will include live and replay matches as well as catch-up rights and video-on-demand highlights packages, available live and free on any device, anytime. Seven will also continue to show AFL matches on Channel 7 and 7mate.

Managing Director and CEO of SWM, James Warburtonsaid:

“We are delighted to extend our partnership with the AFL until 2031. Securing a full package of AFL digital rights for 7plus was our absolute goal. For the first time, fans will be able to access the best AFL games and video content, live and free, in a way that suits them.

“Most importantly, this new combination of broadcast and digital means SWM will be uniquely positioned to drive and capture a significant share of the growing total TV market.

“Together, the AFL and Seven have made code the No. 1 winter sport across the country and we look forward to working with the AFL Commission to expand the sport’s leadership.”

Seven will pay a 14% surcharge on the 2024 rights in 2025; with indexation over time, this represents a compound annual growth rate of 3.6% in rights fees over the period.

Foxtel’s extension of rights with the AFL until 2031 is historic for its more than 4.5 million subscribers, allowing Foxtel and Kayo Sports to retain their place as the home of the most popular sports from Australia.

Extending a partnership that spans more than two decades, Fox Sports and Kayo will continue to broadcast all games live and commercial-free during play, including preseason, premier season and the final series ( except for the AFL Grand Final, there are no changes to 2023 and 2024 under the current agreement) from 2025.

The 2022 AFL season has seen record viewership, supercharged by Australian sports streaming service, Kayo, with its 1.3 million subscribers and over 50 sports at a price every Australian can afford. The streaming generation accounts for 47% of AFL live viewing and will continue to enjoy wide coverage of every club, every star and every moment on and off the pitch.

Chairman and CEO of Foxtel Group, Patrick Delany said:

“With the rights for the next nine years, today marks a new era in our 20-year relationship with the AFL as our partner of choice.

“This extension is great news for sports fans who love Foxtel and Kayo Sports, but also the AFL who rely on Foxtel Group funding to not only thrive at elite level but also to support their strong local and community programs. This is a game for all Australians.

“We offer a fan experience like no other, ad-free siren-to-siren at a price all Australians can enjoy. With 4K on Foxtel and the endless innovation and multi-sport environment on Kayo Sports, these experiences will continue to propel the game’s growth over the next decade.

“With our incredible team at Fox Sports, we have no hesitation in investing in Australia’s biggest and best production capacity. We will continue to deliver the highest quality analysis, programming and entertainment as well as innovations in production to record audiences and, in turn, to deliver unprecedented growth to the AFL.

Chairman of Foxtel Group, Siobhan McKenna said:

“I would like to thank the AFL family, including the Commission, the management team, the clubs, the players and all who have trusted us over the next 9 years to join in the growth and celebration of the AFL.”

AFL Chief Executive, Gillon McLachlan said:

“Football is the best game in the world. We have the best partners, the best athletes, the best supporters. We’ve seen this weekend what it means for people, connection, belonging, passion and it’s a historic day for football – not just at AFL level but for football at all levels. levels.

“Our broadcast partnership underpins our game and brings it to the millions of fans who love our sport.

“On behalf of the AFL, we are proud to continue our partnership with Foxtel and Kayo as we take football into the future.”

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