Sweet 16 Matchups Secures CBS the Ratings Trophy Again


More than 8 million people tune in to Thursday night’s matches

The NCAA Tournament clinched the CBS Ranking Trophy again on Thursday as the Gonzaga Bulldogs were ousted by the No. 4 seeded Arkansas Razorbacks and Duke managed to stay alive with a win over Texas Tech in the of the first round of the Sweet 16 clashes.

The tournament began airing before prime time at 7 p.m. ET, hitting a 1.9 rating in the key 18-49 demographic and 8.2 million total viewers.

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